Varteni & Co. was founded by Daniel Ekshian, known for Ekshian Jewelry in New York's Diamond District, and his wife Tanya, an advertising professional. In his late teens, Daniel apprenticed under skilled professionals who taught him the basics of jewelry. He further honed his skills with courses in CAD design at the Fashion Institute of Technology and earned his GIA certification.

Known for his CAD design, 3D printing, and custom jewelry, Daniel has become a sought-after designer on 47th Street. Seeking to expand his creative vision, he teamed up with Tanya to launch a one-of-a-kind line of jewelry. With Daniel's design expertise and Tanya's marketing and fashion background - the Varteni line was born.