Varteni, an Armenian name derived from rose, embodies beauty, vitality, and grace, much like the flower itself.

Founded by Daniel Ekshian, of Ekshian Jewelry in New York’s Diamond District, and his wife Tanya, an advertising professional at Hearst Publications, Varteni & Co is a reflection of their shared passion for design. Dedicated to their daughter, the brand offers dainty jewelry accented with playful charms and vibrant enamel finishes.

Blending his technical artistry with her marketing expertise, Daniel partnered with Tanya to create a line that reimagines fine jewelry with whimsy, charm, and timeless style. Varteni & Co has become a go-to destination for meaningful gifts and keepsake-quality accessories the whole family will cherish.